Brandon dating service
Last Valentine’s Day, Goldman Sachs alum Brendan Alper, 30, launched his new dating app, Hater, which matches people based on what they hate rather than what they love.
Users can swipe on thousands of topics, from Kim Jong-un to ketchup on hot dogs.
His newest dating site claims it caters to both men and women, and focuses on tips for daters to use in order to score a date—and possibly more.
The app already has 30,000 users signed up in just over a month since it launched.
Adams: How did your other investors react to you selling a stake to Mark Cuban for half of what they paid?
Alper: No investor likes to see that happen but they understood the context.
The billionaire Dallas Mavericks owner pledged to invest 0,000 in exchange for a 10% stake in the company, valuing Hater at million. Alper: The whole application process is very difficult and lengthy. Alper: How are you going to make money and what are you going to do about growth? Adams: Why did you do a deal with Mark Cuban when other sharks were offering you more money?
Just before the show taped, Alper had raised 0,000 from a venture firm called Sweet Capital, which bought a 12.5% stake, valuing the company at twice as much. They don’t want us to talk about the different steps they require you to take but you have to provide information, and pass tests at various rounds to proceed to the next stage. Being abruptly put in front of all the sharks and being asked to perform is hard. Why should we invest in you based on your relatively small number of users compared to other apps? Adams: I can see why the sharks would be skeptical, when has 21 million users. Barbara Corcoran wanted to give you 0,000 for a 5% stake, which would have given you a much higher valuation.
In the end, the result was using bribery to get what people want.
Six years in, I worked up the guts to quit and decided to become a comedy writer. Alper: Very early on, one of the ideas I had for a comedy sketch was based on Hater, a dating app that matched people based on what they hated. We also raised 0,000 over the course of two years from friends and family, which was just enough to build the app. Alper: Right now, the app is free but we’re experimenting with a few different monetization strategies. We’d go to brands like Starbucks and we could tell them that 18-year-olds in the Northeast region who love Starbucks also love coconut milk and they also love a particular kind of music. Adams: Might users balk at being asked about specific brands? I thought Mark’s name and his celebrity would help get the word out about Hater.
The more I told people about it, the more they said, I would totally download that if it were a real app. The other strategy is the more traditional dating app approach of charging for premium subscriptions. Alper: There are a lot of questions about brands in the app already already. They range from politics, like Trump and Kim Jong-un, to questions about Starbucks, Ford and United Airlines. Also I also don't believe that a Shark Tank valuation represents our true valuation.
“It was a problem I struggled with for a long time, and I have dedicated my life to finding a solution to the problem.
I was always the guy standing in the corner with my beer and wishing I was more bold.” Wade is the founder of Seeking Arrangements.com, which has consistently made headlines for its concept of matching up young girls with wealthy, older men, in the form of a “sugar daddy” website.
Based in London and Stockholm, Sweet Capital is run by the founders of the company behind the hit mobile game Candy Crush. Adams: What did they tell you about whether your segment would air? You don’t know through the entire process whether you’re going to make it. Alper: To be honest, the one thing we didn’t really prepare for was picking a shark.