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They had been widowed for a long time and their kids convinced them to find a companion. We explained that there’s no guarantee that at that stage we could do something for them. You want to write it in a way that makes you look attractive. You don’t want to turn away someone who could be right for you. But even there, it’s very clear they’re looking for the One, not someone to have a casual date with.
People on Shaadi look for the One, as opposed to someone you can take out on the weekend. In India, because it’s such a family business, everybody is connected to each other with two or three degrees of separation. How has Shaadi changing the courting process in India? They still want to know, “Can I be with this person for keeps?
Even traditional matchmaking services are wading in.Does Shaadi ever get more deeply involved in the matchmaking process?For about 10 percent of the business, we play the role of matchmaker.People chat for an average of 34 messages before exchanging a number. This changed who’s driving, but the decision was still very much a family process. The parents are accessing the accounts at different times and they give their thoughts on who the individual is connecting with.
Once they found compatibility, the family would be involved. We let people know that this is a profile created by a parent or an individual.The app is available in over 80 countries and has over 27 million searchable members.