In 2004 Match.com, Webdate and Lavalife were the mobile dating early leaders.It wasn't until the i Phone arrived in 2007 that mobile dating took off.These services allow their users to provide information about themselves in a short profile which is either stored in their phones as a dating ID or as a username on the mobile dating site.They can then search for other IDs online or by calling a certain phone number dictated by the service.
The rise of mobile dating and in particular, dating app Tinder has changed the way people meet potential partners and date.
Online dating is still in its “adolescent” stage, and fittingly, it's still enduring growing pains.
While it has shed much of its early stigma as “desperation dating,” a healthy skepticism has taken its place.
According to The San Francisco Chronicle in 2005, "Mobile dating is the next big leap in online socializing." with most users falling in the under 35 age range.
Some experts believe that the rise in mobile dating is due to the growing popularity of online dating.Others believe it is all about choice, as Joe Brennan Jr., vice president of Webdate says, "It's about giving people a choice. They can date on their handset, it's all about letting people decide what path is best for them." A recently published study shows that currently 7.8 million singles in the UK search for a partner online every month.