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That's not easy for Frind, who seems most comfortable with the world at arm's length. "And he doesn't like conflict." Frind prefers to remain a silent observer of others, who then constructs arguments and counterarguments about their motivations.
He seems perpetually lost in thought, constantly thinking about and studying the world around him.
Kanciar, a freelance Web designer who also helps out around Plenty of Fish, is a lanky blonde with an easy smile and a hearty laugh, which she often uses to try to get Frind to open up.
When I ask him to talk about what he does with the 23 hours a day in which he doesn't work, Frind struggles to answer and then looks helplessly at Kanciar.
When he does engage in conversation, Frind can be disarmingly frank, delivering vitriolic quips with a self-assured cheerfulness that feels almost mean.
Frind will spend hours hiding in the three-bedroom apartment he and Kanciar share, furtively flipping light switches, tapping on doors, and ducking into rooms to play on his girlfriend's fear of ghosts.
Frind's online dating company, Plenty of Fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.
The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.
Like most of his advertising deals, this one found Frind.
He hadn't even heard of Video Egg until a week ago. with more than that." Five years ago, he started Plenty of Fish with no money, no plan, and scant knowledge of how to build a Web business. Its traffic is four times that of dating pioneer Match, which has annual revenue of 0 million and a staff that numbers in the hundreds. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.In a way, he's thinking about the company all the time."rind spent his formative years on a grain farm in the northern hinterlands of British Columbia -- "the bush," in local parlance.